Welcome back, Style Mavens! I hope everything is going well for you all during this crazy time. I know it’s hard to #StayHome when there are looks to be served, but that does not mean you can’t prepare before the outside is legal again! Today’s Top Five Fridays go to the online boutique, Fly Behavior. With wardrobe styling and blogging already bagged, Tee Capel founded Fly Behavior in 2013 after she decided to add another fashion venture under her belt.
Ms. Capel already knew where she was headed from a young age. Row A Seat 1 had the pleasure of catching up with the face behind the brand about how she got her catalyst in the fashion scene and a method for building your closet. Straight gems below!
Row A Seat 1: How did you come up with a name for your brand and how does it resonate with your personal style?
Tee Capal: Since my teenage years, I’ve been the go-to person for all things fashion. People would always tell me “You so fly, I love how you dress.” And I’d bashfully smile. For me being ‘fly, fashionable or stylish’ has never just been about what is on the outside. Fashion has always been a way for me to express who I was deep down on the inside before I was bold enough to live that person in truth. I believe your personal style is an outer expression of how who you truly are. It’s always been important for me to live and behave within my truth in both how I do life and in my personal style, therefore the brand name “Fly Behavior” was born.
Can you share some smart tips on how to shop online without being an impulsive shopper?
1) First decide what you are shopping for! Are you looking for pieces to update your closet or elevate your look for the season.
2) Survey your closet for what you already own.
3) Keep an ongoing list of items you never have when trying to pull off a certain look.
4) Shop for the items you need first.
5) Add seasonal trends last.
If you are updating your closet that means you have to survey what is missing. What are those items you never have when you’re trying to pull off a certain look? For example: cute tops to pair with jeans for a night out, a statement LBD you feel bomb in, a neutral strappy sandal that’s comfy enough to day party in.
If you are looking to elevate your look for the season that means you are wanting to try a new trend or two. Figure out which trend you can pull off that still works with your personal style and then find inexpensive versions of that you can pair with pieces you already own.
What was the very first piece you sold? Why did you chose that one?
Fly Behavior surprisingly started off with me hand making customer unisex accessories. So the first item I ever sold was a semi-precious stone bracelet I custom made for a client. I later incorporated in clothing once I opened my showroom in Lacuna lofts!
Where did it all begin? When did you know you wanted to start your own brand?
I started sketching fashion designs at about 12 years old and knew I wanted to go to FIDM for Fashion Design. When the time came, I applied to FIDM with a full portfolio of sketches and was accepted, but my parents couldn’t afford to send me there. So, I went on with my life, attended the local university here in Michigan for 2 years before dropping out and moving to Chicago. This is where I started to build a career in fashion on my own terms! I started working in high-end retail on Oak St., I built a clientele and then started styling and personal shopping. This is when I realized I can still have my own fashion business and begin visualizing what that would look like.
Tee, whats next for you?
I’m currently focused on brand collaborations and retail collectives in different cities. I have spent the last 3 years here in Detroit partnering with local brands to collectively activate untraditional retail spaces where we can showcase our products in an elevated brick and mortar environment. Small businesses deserve presence in cities that are being redeveloped and us working together to make that happen is the first step. If anyone would like to collaborate be sure to connect with me on my Instagram @teecapel.
What would you say to young girls who aspire to be business owners?
I have a sticky note on my mirror that says, ” My outer world affects my inner world .” This is my daily reminder that I must keep things around me that reflect the person I want to be and places I want to go in life. Don’t let outside elements keep you from your dreams. Figure out the type of lifestyle you want to live early on and make bold decisions that only support that.
Wow! So many gems given in this feature. I hope you were able to collect them all! That’s all for this week, Style Mavens! If you are interested in one or all of these closet essentials, be sure to click the link to Fly Behavior’s website or follow them on Instagram for updates and bomb aesthetics. Happy Friday, Loves!