To have a sense of personal style is one thing – to know, enjoy, understand and love the idea of changing someone’s confidence by strategically selecting an article of clothing is a gift … We call these rare finds, STYLIST!
The profession of being a ‘stylist’ has soared to the roof in the past decade, and we’ve noticed this luxury niche can turn any ‘Regular Joe’ to a celebrity stylist within a New York minute. Definitely not the case for Dana ‘Dutch’ Davis (Dutch The Omen), brand stylist for luxury leather lifestyle brand, PRSVR (Perse’ve’rer) – During high school, Dutch found his love for being a designer while enhancing his palette for Fashion and Art. While designing garments for his family and friends, it didn’t take long before Dutch’s talents were discovered elsewhere.
With hard work and much dedication New York was definitely the next step to boost his career within the fashion industry. Dutch scored a gig as the assistant stylist to Sam Desalu, wardrobe stylist/image consultant of Forefront Image Consulting where Dutch sharpened his skills by working on the set of video shoots and photo shoots with celebrity clients.
Dutch The Omen or whom I love to refer as ‘The Leather Style Maverick’ is well on his way to fulfilling his dreams of being a top stylist and snagging that deal to produce his first fashion collection.
Row A Seat 1 chats it up with Dutchy about fashion, Kanye West and how he keeps his clients coming back … Check out the exclusive below!
Row A Seat 1: When did you fall in love with fashion?
Dutch The Omen: Actually it’s been a passion of mine for as long as I can remember. I really wanted to be a designer first hand but after looking into the cost of it for collage I began to take interested into styling. It gave me the chance to be apart of the fashion industry as well.
Row A Seat 1: Describe your personal style.
Dutch: My personal style is Chic, Haute, Street, High-End, and Risk taking.
Row A Seat 1: How do you keep your clients coming back?
Dutch: I keep my clients coming back by keeping their look fresh, original and innovative. I never repeat the same look twice.
Row A Seat 1: As a stylist, how often do you reinvent your style? Why is that important for a stylist?
Row A Seat 1: Who’s your target market? Name your favorite trends.
Dutch: From celebrities to your everyday moms and dads, my target audience are those who need me most. I’m available to style and brand anybody that’s open-minded. I’ve been really loving the black and white trend because it’s always chic and crisp for any occasion.
Row A Seat 1: What are your views on the way Kanye West is addressing the fashion industry?
Dutch: I’m loving everything that Kanye is doing in the fashion industry. His personal style is amazing it works for him. And he’s taking the gender from a lot of garments, meaning women are dressing more androgynous and men are gravitating towards more unisex pieces, which is risk taking and innovative.
Row A Seat 1: I wanted to be a stylist because …
Dutch: I wanted to be a stylist because I love to make people look good and I love that I can express myself by just getting dressed for the day. Also I find joy in putting looks together, everyone don’t have the eye for detail to pull a look together, so that’s why they hire me.