What if you decided to follow your dreams outside of your comfort zone with a job transfer and one hundred dollars to your name? That’s just what Brannen August set out to do and his experience of moving to the Big Apple wasn’t wrapped with a Tiffany bow either. Establishing himself as a designer required hard work, dedication and much hustle, these traits didn’t come easily nor did they come quickly, but Brannen’s ability to hold on and have faith opened up doors for him he never could’ve imagined.
And then this happened… “After six months of being stagnant with my dream all but forgotten, my break into the world I so desperately wanted to be a part of came in the form of an innovative designer named Cherylyn Williams of Street Baptist Clothing,” August recalls. “Day one, we are on the set of a video shoot and I’m styling models. Month one, I’ve worked on photo shoots for magazines, portfolio collections and videos for Ne-Yo, DJ King Spin featuring Jeremih and French Montana; I’m finally working in my desired field.”
Now, with much experience under his belt it was only right for him to fulfill the sole purpose of moving to New York and that was to become a Menswear designer for what Brannen refers to as the “THKBOYYGANG” in extended sizes from 36-44 – And on April 19th AUGUST LANG was born. Brannen introduces the latest collection of AUGUST LANG, The Black Collection featuring pieces in leather/cotton designed shirts, tanks, shorts, pants and outerwear with a dark meets luxe finish.
It’s quite exciting, especially when a new designer’s collection shows garment versatility and I can’t wait to see some of my fly big boyz rock these pieces. And you know RowASeat1 had to gnab the exclusive on The Black Collection including new photo shoot images and a video from an interview with Unfltrd.tv from the AUGUST LANG “Exclusive Preview Launch Party,” check out the deets below.
RowASeat1: When did you fall in love with fashion?
Brannen August: I believe I’ve always had a love for fashion. Even as a little boy I used to go to my big brother’s closet and play dress up. I used to pick out my own clothes to go to school. I laugh thinking about my mom’s reaction to my young fashion sense. She would ask me sometimes: “Where are you going with that on?”
In high school, we had to do this project in Computer Economics. I picked to open a store for the quarter project. It was a clothing store with all the brands I admired at the time. I called it “G’d up from the Feet Up” – horrible name. It was Chucks, Levis, tank tops, V-neck tees – staple pieces. Everybody seemed to like it. I got an “A.” That’s where it connected for me, the idea to have my own clothing store. I’ve been in love every since.
RowASeat1: Who is Brannen August?
BA: Brannen August is a 24 year old, dream chaser from the west side of Salt Lake City, Utah. I’m definitely still evolving and becoming the person I want to be. The person, who I am now, is very content and grateful for the way my life has been turning out. The people in my life – both past and present, the things I’ve gone through allow me to be very humble; and to know God is watching over me at all times.
RowASeat1: Describe your personal style.
BA: I don’t feel like I have a “style.” My fashion sense doesn’t really have a type. I adapt. I just go with how I feel. It’s very eclectic. I’m very much my own person when it comes to my “style.” There are days I just feel like giving you full on fashion and there are some days where I feel like rocking my chucks with my sweatpants.
RowASeat1: Your story is very inspiring! Please share with our RowASeat1 readers how August Lang began.
BA: August Lang started with a $100 and a dream… As crazy as it sounds, that’s honestly the start of August Lang. It’s been an aspiration of mine to start a clothing line that’s greater than me. This clothing line represents freedom and loving yourself. However, it hasn’t been easy.
I was born in Salt Lake City and I knew that New York was where I wanted to be. My circumstances at the time took me to San Francisco, Las Vegas, Louisiana, but God and determination led me to New York to follow a dream. The plan was to do it right. I was going to save up money and have everything set up for when I came to New York. But it didn’t work out that way. I kept running into deterrents: money problems, my best friend who was supposed to go backed out last minute, and all the plans I made started to fall apart at the seams. All I had was a job transfer and a $100. I didn’t know how I was going to do it; I just knew I had to go.
My mother was against me coming to New York. She kept telling me “New York has its own song.” I didn’t understand it then but now I see how it’s true. It’s a completely different world. Everyone has a hustle. The mood and the vibe of the city is just alien to me. I knew shortly after arriving that if I didn’t learn fast I would be lost. Three jobs and a small room in the Bronx was all I had. No friends, no creative outlet, no resources just me and my bills. This was not what I wanted. I didn’t know what I thought it was going be, I just knew it wasn’t this.
After six months of being stagnant with my dream all but forgotten, my break into the world I so desperately wanted to be a part of came in the form of an innovative designer named Cherylyn Williams of Street Baptist Clothing. She was looking for an intern and I was looking for a way “in.” Day one, we are on the set of a video shoot and I’m styling models. Month one, I’ve worked on photo shoots for magazines, portfolio collections and videos for Ne-Yo, DJ King Spin featuring Jeremih and French Montana; I’m finally working in my desired field. But something was missing. This was amazing but this was someone else’s dream. So moving to New York, I leaped out on faith. I decided with my passion reinvigorated and with the help of my business partner/CFO, Roger Thompson to pursue my dream. On April 19, after a storied journey of growth, hardship and discovery, August Lang was born.
RowASeat1: What your thoughts on the evolution of Menswear today?
BA: I like where men’s fashion is heading. I am very glad that the fashion world has realized Menswear and Womenswear can take cues from each other to create more freedom in design. There are more colors, more bold choices, in Menswear. Men really seem to be enjoying fashion more. I love it.
RowASeat1: Besides August Lang, which brands do you think represent men who need extended sizes? Why?
BA: I don’t think there’s a brand out there that really represents the movement for “#THKBOYYGANG.” It’s hard to shop big and tall stores because: the clothes are either boxy, so unflattering for the youth and fashion forward men who happen to wear extended sizes; which is where we come into play. There are companies that do extended sizes (“big and tall”) but I don’t believe there’s anyone doing what we’re doing.
RowASeat1: Name your overall favorite designers? Why?
BA: LaQuan Smith and Marc Jacobs, period! They both represent the meaning of success. LaQuan Smith because: the Art he designs, what he’s gone through in his past, and the life he strives to live every day, it all inspires me to want to do this. “This” being designing, moving to New York to make my dreams happen. It’s all because I have a vision that needs to be fulfilled. LaQuan has done that for me. Mr. Smith’s story is truly amazing. I don’t care what anybody else says. It’s a personal, touching testament on how never to give up.
I love Marc Jacobs. I don’t think he got the recognition he deserved until he worked for Louis Vuitton. Then he just became this powerhouse of two super dope brands. He is another one that in the face of adversity, he just triumphs. He’s an inspiration and a champion.
RowASeat1: Are you currently working on an upcoming collection? If so, what can men expect from August Lang?
BA: Yes! We’re very excited about it, it’s called “Awakening.” It’s all about bright, bold colors, experimenting with different textiles and textures. We want it to be fun, comfortable, conversational pieces. Fashion overall seems to be missing energy, we want to help bring some of it back.
RowASeat1: Can you give some advice to future designers trying to break into the industry?
I would say never give up. It’s A LOT ! It’s a lot of work. There are things you probably haven’t even considered happening or needing when starting your business and it may seem discouraging at times. But if it’s your dream, never give up. Easier said than done, but nothing worth having is easily obtained.