ReCap: Nike’s Department of Unimaginable

Department of Unimaginable Chicago

On Friday, March 29th a selected group of Chicago Media Mavens (style bloggers, magazine editors and TV correspondents) were granted full access to the NIKE CHICAGO Department of Unimaginable. This year Nike presents ON AIR: The City Department, a community-based Nike-Air inspired, design curriculum hosted by Nike designers, collaborators and friends. As always Nike pulls out all the bells and whistles to celebrate one of its most iconic sneakers, the AIR MAX (March 26th is Air Max Day), with more than three decades of innovation, MAX AIR technology combines cushioned comfort with undeniable street style. The NIKE AIR MAX shoes, with their signature visible air bag and iconic look, continue to dominate the track and as well as the streets!

AIR MAX 720 (2019 design)

Upon entrance we were pleasantly greeted with smiles, morning snacks and beverages, then on to receiving a ‘certified I.D. badge’ before heading into the design-focused curriculum which covers Industrial Design, Color Design & Materials Exploration and Illustration & Typography. Including a special workshop facilitated by Chicago-based Womenswear designer Chelsey Carter of Alex Carter, which was beyond dope, and my first take on designing my own sneaker… INSANE CONCEPT, NIKE!!!

Okay, now is your chance to catch the last day of the Department of Unimaginable, and partake in the AIRMAX #justgobigger festivities. The Nike Chicago Department of Unimaginable is open until Sunday, March 31st from 11 AM-8 PM located at 60 East Lake Street. REGISTER HERE: www.jointhedepartment.com and please share your experience with me via InstagramSTAY TUNED FOR MORE DOPE EVENTS AROUND CHI-TOWN WITH BEBE JONES!!!

Thank You, Nike Chicago! #GreatMemories
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