Businesses like American Express have declared that “Millennials Could Be the Most Entrepreneurial Generation Ever” and Britt Hysen, the editor-in-chief of MiLLENNiAL magazine, claims that “60 percent of Millennials consider themselves entrepreneurs, and 90 percent recognize entrepreneurship as a mentality.” – Excerpt from an article via TheAtlantic.com, The Myth of the Millennial Entrepreneur.
That said, Millennial clothier, Osirus Munn, 21, started his brand NRML LIE.F (approaching its second year in business) with a similar ‘entrepreneurship mentality’ of being his own boss despite society’s standards of a ‘normal life.’
Everyone has a different perception of what a NRML LIE.F (normal life) might be for them. NRML LIE.F is spelled this way to put emphasis on how everything we are taught as children is not always as it seems, or sometimes it is even a LIE. Once we all start growing up we have to put our own meaning to everything so we can live a NRML LIE.F!!!
What better way to delve into this NRML LIE.F than a 1:1 interview with the ‘Millennipreneur’ behind the upcoming brand and its signature haloed bear… Check out the full feature below.
Row A Seat 1: When did you fall in love with fashion?
Osirus Munn of NRML LIE.F: I’ve always been intrigued by fashion since I was a child. Growing up, my family stayed dressing dope in labels that weren’t on the popular radar in the neighborhood, and that kind of rubbed off on me because I hate wearing brands or trends of the masses. But, I started to notice my love for fashion around the end of 10th grade. I started taking the way I dressed WAY more seriously, eventually I just grew into my own style.
Row A Seat 1: Explain the meaning behind the name of your brand, NRML LIE.F?
Osirus: The meaning behind NRML LIE.F is how growing up everyone has a different vision of what a “normal life” is, and as we grow older we start to realize that everything is not what it seems. That’s why I emphasized the word LIE. As we get older we start putting our own meaning to this thing called, LIE.F so we can all live the NRML LIE.F.
Row A Seat 1: Describe your personal style.
Osirus: My personal style is very simple. I don’t wear a lot of labels. I just wear whatever I feel like fits my personality or demeanor at the moment. Most of the time it’s not what you’re wearing it’s who is wearing it and if it fits them.
Row A Seat 1: Let’s talk about the NRML LIE.F brand. What can your consumers expect?
Osirus: NRML LIE.F is a brand that will bring a message in a low-key way, and will always have people staring at your shirt. The NRML LIE.F logo is the back of a bear’s head with a halo. The halo symbolizes being blessed, and only showing the back of the bear symbolizes being in first place and always moving forward.
EXCLUSIVITY: All shirts are limited in quantity as well. Consumers can expect comfortable shirts with different designs that you don’t see on everyday clothing. Also, to keep shirts exclusive, capsule collections are key and depending on the demand of the tee from our consumers is how I determine a re-release.
Row A Seat 1: With a massive amount of T-shirt brands launching daily, what’s unique about NRML LIE.F?
Osirus: NRML LIE.F. The name and the message make it unique. When you wear the NRML LIE.F shirt you’re making a statement that you’re blessed and think highly of yourself.
Row A Seat 1: Who are your favorite designers? How have they inspired you to be an entrepreneur?
Osirus: Pharrell is my favorite designer! He’s been my favorite since the first time I saw his brand, Billionaire Boys Club. Because of his drive, creativity, and uniqueness, Pharrell has inspired me to make sure I make sure I give the people (my consumers) what they want. He also stresses the importance of simplicity. With my own style being very simple, I express myself through my clothing.
Row A Seat 1: Name 5 things you can’t live without.
Osirus: Family. Food. Laughter. A shower. My phone.
Just as his fellow ‘Millennipreneurs,’ Osirus believes in keeping things consistent with a fresh and unique twist of exclusivity for the brand. As we kick-off the celebration of Black History Month 2017, Osirus drops the latest NRML LIE.F tee paying homage to a few past and present pioneers such as; Malcolm X, Rosa Parks, Martin Luther King, Jr., Muhammad Ali, Dr. Maya Angelou, Frederick Douglass, Harriet Tubman and President Barack Obama. The NRML LIE.F BHM tee retails at $20 and comes in black, gray and white. Be sure to catch that wave and get your tee here.