Over the summer, I had the pleasure of collaborating with one of Dallas’ dope native daughters on a project for NIKE AIR SOCIETY. Channing’s positive attitude, her drive as an entrepreneur, her love for networking, and all while looking functional, yet fashionable at the same time drew me to her because it’s rare to run across women who are passionate and thorough in this field. Instantly, we had a #Chickspiration moment that included a photo shoot, fitting room selfies, and some stylish gifts via NIKE CHICAGO – Great memories!
Row A Seat 1: When did you fall in love with sneakers?
Channing Beumer of CNK DAILY: Initially, I had to be about seven years old. I had older brothers and cousins who were always in fresh sneaks. The Nike Cortez was the apple of my eye and, that summer when we went school shopping, I graduated from my L.A. Gears to my first pair of Cortez.
Row A Seat 1: My personal style is…
Channing: Versatile and always changing. As I’ve grown up (and left the days of school shopping behind me) I’ve learned that versatility is one thing that will never go out of style. Usually, I’ll build my outfit from the shoes up so, I tend to gravitate towards pieces that I can rock with multiple things and in a variety of ways so that I’m getting a bang for my buck. Of course, most of the time I’m in sneakers so finding dresses, leggings, jeans, and trousers that will always work with that staple is a must!
Row A Seat 1: Name some sneaker designers you admire. Why?
Channing: Melody Ehsani (Reebok) – I’m a fan of Melody’s aesthetic and her hands-on approach to her collaboration with Reebok. Melody, for a lot of women my age, made Reebok’s fly again. She was one of the first visible women in this market to really design specifically for women’s lifestyle.
Sophia Chang (Puma, Adidas, etc.) – I like Sophia because she does her own thing. Whether it’s working with Puma or Adidas, PONY, or Pintrill, I feel like Sophia’s aesthetic is always one that bridges style and comfort.
Leo Chang (Nike – KD 1-10, etc.) – I’m not a huge fan of basketball shoes unless we’re counting Jordan’s, a few of the KD’s, the LeBron SB’s, and a few of the Kobe drops, but I fell in love with the KD 9 last summer. It was due, in large part to the revamp of the silhouette and how it fit on-foot. I have small feet so, most basketball shoes just look weird on me. I also was able to have a convo with Leo about the design switch up and I really appreciated his take on this process.
Nic Galway (Adidas) – He created the NMD. Enough said.
Tiffany Beers (Formerly Nike) – I’m a big fan of smart people who really appreciate innovation. Tiffany is one of those people you could probably talk to for hours because she’s just so smart. After working for years to bring the Air MAX to life, she did it and created the HyperAdapt which is the first self-lacing shoe of its kind. That’s innovation and you’ve got to respect it. Add the fact that she’s a woman in an innovation lab dominated by men and I’ve pretty much become a fan, girl. Unfortunately, she recently left Nike to work for Tesla.
Tobie Hatfield (Nike) – Most people tend to point to Tobie’s brother (a guy named Tinker…) as their GOAT. While I absolutely put Tinker in my top 10, Tobie created one of my favorite shoes ever: The Nike Air Presto.
D’Wayne Edwards (Pensole) – Not many people would leave a promising career at Jordan Brand to found a company that helps kids learn the design process. He did and I think it’s awesome.
Row A Seat 1: Explain the genesis of your career. How will your legacy help the youth?
Channing: One thing people are always surprised about is that I don’t think of CNK as solely (pun intended) about sneakers. It never was. Before I lace up my sneaks each morning, I am a woman first. #Chickspiration isn’t just a catchy phrase, it’s something I live and something I believe in. No matter how strong we are as women, sometimes we just need to know someone else is in our corner. I also really want to help young girls. I’m still figuring out what type of program I’d like to create geared specifically for adolescent girls but, I know I want it to have some sort of mentoring component. It’s so important for girls to see women who are building businesses and forging their way in the world. The shoes are definitely important, but like I said, it was never just about the shoes.
The last thing I googled was…
Haha. That’s an awesome question. “Coffee shops near me.” I love coffee and working in coffee shops. It’s kind of my thing!
I am currently listening to…
“Let Go and Let God” by DeWayne Woods.
One person, I’d love to meet would be…
Oprah because, duh!
The dopest advice I’ve received was…
Your passion doesn’t always equal your purpose, and Proverbs 3:5-6.
My favorite places to shop for sneakers…
The CNKDaily weekly Release Roundup, Centre (a local sneaker shop in Dallas), Naked CPH, my email inbox.
The best thing about me is… My heart.
My 2018 will be…
Productive; not busy.
My Top 5 sneakers are…
1. Nike Cortez
2. Adidas Gazelle
3. Jordan 3
4. Air Max 1
5. Air Max 97
Row A Seat 1: Why is CNK Daily important for the sneaker culture?
Channing: Because it’s ours. When I say, “ours” I mean women from the woman who is just getting a foot into the sneaker game to the women who have a second room just to hold all of their sneakers. For so long, we’ve been told what we’d like. We’ve been given our options. The great thing about CNK is that we’re creating a community of women who are tired of being told and are ready to tell you what they want as consumers. We’re focused on serving a demographic that has long been overlooked and, we’re finally getting the attention we deserve as a consumer base. But, there’s more to be done.